- 01
The challenge
Uggs Australia’s customers think in different size systems (AU women’s, AU men’s or European) and fit depends on barefoot length. One long list of combined sizes made choosing hard, and keeping a separate size chart up to date for every product was manual work for the merchant.
- 02
What we built
The store was already live, so ForTech works on it alongside iF Digital: new features, bug fixes, UI improvements and technical support. For sizing, ForTech customised the Size variant. The merchant enters each size once with its equivalents, and the product page turns that into AU Women, AU Men and EUR tabs. Shoppers pick a size in the system they know, the page shows the matching sizes and barefoot length for their choice, and the product’s size chart is generated from the same data.
- 03
What the website enabled
Shoppers choose in the size system they know and see how it converts, and every product’s size chart matches its variants without separate tables for the merchant to maintain.