Work · E-commerce
A new Shopify store for Essential Stacks, a US maker of gut health supplements. Working with Studio Joke, ForTech developed the store, customised subscriptions for quarterly and monthly plans, and added a 10% off email offer and TikTok video reviews.
Health supplements
Shopify development & launch
Essential Stacks
Studio Joke
2025
PROJECT STORY
Essential Stacks already sold on Shopify with subscriptions, but the old theme no longer matched a brand built on quality and lab testing. The new store had to explain the products clearly, make subscribing the obvious choice, and turn first-time visitors into email subscribers and repeat customers.
ForTech developed a new Shopify theme from Studio Joke’s design and launched it on the live store. On every product page, a custom plan picker built on the store’s subscription app presents quarterly, monthly and one-time options with the price per bottle, savings and benefits of each plan, and the add-to-cart button shows the total for the selected plan. A popup offers 10% off the first order for an email address, TikTok videos from customers and creators play right on the page, and product pages compare Essential Stacks with typical supplements and show third-party test results.
Subscribing is the default, clearly priced choice on every product. First-time visitors are invited to join the email list with a welcome offer, and real customer videos build trust before checkout.
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